The best logo typography

When you are designing a logo, there are many things you need to consider the colour, the icon, the tagline, and the most important key component is typography.

Typography is the technique of effective written communication, and it includes typefaces, line heights, letter spacing, and line spacing. It also describes style, letterforms, arrangements, numbers, and symbols.

Fonts are typefaces. Fonts are the different weights of a typeface, and typeface is the collection of letters that have specific shapes and patterns.

The basic typography terms have four main typeface categories: serif, sans-serif, scripts, and decorative. These categories have many sub-categories, such as slab serif, handwriting, and old-style serif.

An essential element in typography is the hierarchy. For basic typography, you need to choose the font, create a hierarchy, and how to combine the fonts.

For more information on Typography Definitions & Terms visit: The Anatomy of a Typeface

How to decide which is the right font for the logo design?

There are some things you need to consider when you are choosing the right font for a logo.

• Use simple fonts
• Don’t use more than two fonts
• Avoid trendy fonts
• Watch out for competitors’ fonts
• Consider the target audience and the company type
• Use a unique or create a custom font to reflect the brand identity

There are some characteristics of the main typeface categories while picking a font, depending on the brand personality and attributes.

Serif Fonts

The serif fonts are associated with culture, history, authenticity, safety, and authority. Serif fonts are ideal fonts and are usually very readable, particularly in print materials. Serif category font letters have small lines at the end of vertical and horizontal strokes; that is why they are called serifs. You can choose a font from this category if your brand has similar values.
Serif fonts examples

Sans-Serif Fonts

The sans-serif category has clean and modern typefaces. The name itself describes this category as the letters don’t have serifs and are made of simple lines. A notable detail about these fonts is that they don’t have a thick/thin transition in strokes. These fonts are usually used on the web.
Sans-Serif fonts examples

Script Fonts

Script fonts have style and character; these fonts are defined as polished, elegant, whimsical, and feminine. The letters in these fonts are connected with strokes, and they seem to be handwritten. This category can be used in formal and casual texts. The only lapse is that they can be hard to read.
Script fonts examples

Decorative Fonts

These fonts are unique and original. They can be used to convey specific messages, feelings, and emotions. Decorative fonts are used to make text more notable and prominent, so they are rarely used for long documents and paragraphs.
Decorative fonts examples

Serif and Sans-Serif fonts are more suitable for logos; Script and Decorative fonts are more often used with icons.

For Clean design Check these fonts for Designing logo:

• Avenir Next®
• Brandon Grotesque
• Cera Pro™
• FF Din®
• Gilroy™
• Mont™
• Museo Sans™
• Panton
• Proxima Nova
• TT Commons

Avenir Next® is a new take on a classic face. It’s the result of taking a splendidly designed sans font and updating it so that its technical standards exceed the status quo. The font family’s design is clean and outspoken, and it works brilliantly for both blocks of copy and headlines, making it not just a modern typeface but one advanced for its time. Complete your designs with these perfect fonts pairings: Dante™, Joanna® Nova, Kairos™, Menhart™, Soho®, and ITC New Veljovic®.
Designers: Adrian Frutiger, Akira Kobayashi

Brandon Grotesque is a sans-serif font family and is inspired by the geometric-style sans-serif fonts that were common during the 1920s and 30s. The fonts are based on geometric forms that have been optically improved for better legibility. This font has a functional look with a warm touch. It is equipped for complex, professional typography.
Designers: Hannes von Döhren

The pan-European Cera Collection is motivated by pure geometry. Cera Pro™ is extracted from elementary shapes and brings simplicity, elegance, and a certain warmth wherever a contemporary geometric typeface is needed. It gives a full range of expression for interfaces and corporate design in print and on-screen and supports multiple languages. The TrueType files on-screen performance for the web and desktop fonts have been improved with manual hinting.
Designers: Jakob Runge

FF Din® sans Font was designed between 1995 and 2009.
It is best for advertising and packaging, editorial and publishing, logo, branding, and creative industries; posters and billboards, small text, wayfinding and signage, and web and screen design. FF Din offers advanced typographical support with features such as case-sensitive forms, fractions, super- and subscript characters, and stylistic alternates.

It comes with a complete range of character set options and old-style and lining figures, each in tabular and proportional widths.
Designers: Albert-Jan Pool

Gilroy™ is a modern sans-serif font with a geometric touch, designed with powerful OpenType features in mind. It is ideally suited for graphic design and any display use. Gilroy could efficiently work for web, signage, corporate, and editorial design.
Designers: Radomir Tinkov

Mont™ is a geometric sans-serif that supports more than 130 languages altogether and comes with a range of OpenType features. The balanced characteristics and unique details of Mont make it perfect for strong headlines and outstanding logos but also suitable for long text. The typeface’s versatility and values make it easy to face any graphic design challenge, including web, print, motion graphics, etc.
Designers: Svet Simov, Mirela Belova

Museo Sans™ is a firm, low contrast, geometric, highly legible sans-serif typeface very well designed for any display and text use. This OpenType font family offers support for CE languages and even Esperanto. Museo Sans also has a ‘case’ feature for case sensitive forms.
Designers: Jos Buivenga

Panton has grown with Panton Narrow. It is characterized by legibility in both the web & print design areas. Panton has its own unique style, expressed in ideally softened geometric forms. This font family is most fitting for all headline sizes, as well as for text blocks that appear in both maximum and minimum variations. Panton font styles are suitable for any type of graphic design in web, print, and motion graphics. It is also ideal for t-shirts and other items like posters and logos.
Designers: Svet Simov, Ivan Petrov

Proxima Nova family is a total reworking of Proxima Sans (1994).
Proxima Nova adjusts the gap between typefaces like Futura and classic sans faces. The result is a hybrid combining humanistic proportions with a somewhat geometric appearance.
Designers: Mark Simonson

TT Commons Commons is a universal sans-serif with a minimum contrast of strokes, a closed aperture, and geometric shapes of characters. The design of the typeface was developed for the broadest possible range of tasks with which any quality corporate font needed to cope.

The history of TT Commons arises from the new TypeType logo, which issued in late 2016 as part of the rebranding project. The typeface deliberately does not have distinctive decorative details. If you are in doubt about which typeface to choose, pick TT Commons; it will surely work.
Designers: Ivan Gladkikh, TypeType Team, Pavel Emelyanov, Marina Khodak

Best Free Fonts for Designers:

• Bebas Neue
• Exo 2
• Lato
• Montserrat
• Open Sans
• Raleway
• Roboto
• Titillium Web
• Ubuntu

For fresh and creative fonts try these fonts 

• Racing Sans One
• Ribeye
• Pacifico
• Gruppo
• Life Savers
• Oxygen
• Montserrat Alternates
• Nova Square
• VT323

For more fonts, check out Google Fonts for a wide variety of downloadable fonts. MyFonts by Monotype, Monotype have a library of over 10,000 fonts, the product of the world’s most celebrated and gifted type designers.

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